innerbanner

Academics

Program Structure

PGDM Pharmaceutical Management is a two year program. All the preliminary and foundation courses are common to all the streams. The second year is for specialized courses relevant to that stream.

First Year: Preliminary Courses

The Preliminary Courses are non-credit courses

  • Basic Computation Skills (PowerPoint presentation, Microsoft Excel, Word)
  • Management and Leadership Skills (Corporate etiquettes)
  • Written and Verbal Communication (CV, E-Mailers, Reports, etc)

Foundation Courses: Sem 1 and Sem 2

  • Soft Skill Development
  • Computing Skills
  • General Business Awareness
  • Principles of Management
  • Managerial Economics
  • Organizational Behaviour
  • Financial Statement Analysis
  • Marketing Management
  • Quantitative Methods
  • Operations Management
  • Human Resource Management
  • Overview of Pharma Industry
  • Clinical Research Management
  • Business Research Methods
  • Project Management
  • IPR in Pharma Management
  • Regulatory Environment for Pharmaceutical Business
  • Sales and Distribution Management

Specialization Courses: Sem 3 and 4

  • Business Strategy
  • International Marketing
  • R&D Management in Pharma Industry
  • Pharmaceutical Brand Management
  • Marketing Analytics
  • Technology Management
  • Management Control System
  • Pharmaceutical Product Management
  • Business Analytics
  • Digital Marketing
  • Capstone Project
  • Business Ethics and Corporate Governance

Elective Courses: Sem 3 and 4

  • Elective 1: Market Research/ Service Marketing/ OTC and Retail Marketing
  • Elective 2: Supply Chain Management/ Medico Marketing